Fucking Awesome: How Jason Dill Put Together the Best Skate Team
In a fit of raging stupidity and drive to express oneself, Jason Dill managed to create one of skateboarding’s most iconic skate brands of our modern day. With nods to 90’s classics and odes of subliminal messaging backed by a collection of young talent Fucking Awesome has gone from 42-year-old’s brain to such mainstream media as the likes of Hypebeast.
As a skateboarder who was labeled an outcast growing up, the inclusion into such normality is one I approach with happy skepticism. Happy because I want to keep seeing such brands maintain and skeptic because, well, “fuck you for just now welcoming me to the ‘popular table’”. That’s enough diatribe from an old never-was for one day. Enjoy this mini documentation into the mind of Jason Dill and the origin of Fucking Awesome.