Pride Month: - Do More Than Make Your Logo Rainbow

I love June. It’s my birthday month, the entry to summer, #GoSkateDay hapoens, #InternationalSurfingDay happens and, yes, it’s #pridemonth!

However, I think it’s time we talk about the painful bandwagon of so many companies do to “show support”. It comes off rather disingenuous to my friends and family of the LGBTQ+ community because you put a rainbow on your logo and post a few things on social.

Maybe, IF, your brand is about it then you should open up an entire portion of your CSR to always be in support of this community.

Olive branch: I do like seeing brands come out (pun intended) in support because it raises higher awareness.

It also looks a bit like a hump and dump for your brand.

Food for thought.